Context

Campbell’s wanted to drive awareness for their Spicy Soup SKUs. They had partnered with LTIMindtree to create an AR retail activation to communicate easy to cook “3-Ingredient Recipe” Gameday Side dishes, made with Spicy Soup SKUs.

Requirement

The challenge lay in creating an experience that connects high energy football fans with the spicy soups.

Solution

For smooth communication, UX was streamlined with a straightforward point-and-shoot core gameplay loop with a time-restricted challenge: flick the football through a virtual goalpost and collect all three recipe ingredients floating over the goalpost before the timer ran out.

The experience was designed taking inspired from Campbell’s Spicy SKU elements.

Pushing “corporate” style boundaries, I designed a bold, video-game-styled 2D UI using Campbell’s signature red, white, and flame branding.

To instantly immerse the user, a 360° dome surrounded the user teleporting them onto a lively football field as a football player staring down the goalpost.

Outcome

The WebAR activation was deployed to go alongside Campbell’s Spicy products. The project was featured by 8th Wall on their LinkedIn.